Hey,
I’m René Quick,
Freelance Strategist

I thrive at the intersection of business, brands and pop culture, driving informed decisiveness with strategy built on strong foundations. Enabling confident commitment and providing hands-on execution. 

I am a freelance Strategy Director & Brand Consultant stepping in when contexts are shifting and narratives need to evolve. I develop brand positioning and communication concepts and translate them into mechanisms that work across cultures, markets, and stakeholders. This includes:

  • A clear view on all brand- and strategy-related challenges

  • Sparring in opportunity identification and goal definition

  • Method and instinct in brand leadership and development

  • Development of marketing and communication measures

  • Setting up and leading (complex) research processes

  • Guiding stakeholders and specifying success criteria

Background

Based in Hamburg with 10+ years of shaping strategy across agencies and corporate environments in national and international setups, permanent and freelance. Academic background in economic psychology and behavioural sciences.

Services

My services range from brand and campaign concept development for agencies and marketing professionals to communication development in corporate environments.

Sharpening strategy and driving organisational focus

  • Opportunity identification and goal definition

  • Translating business objectives into strategic frameworks

  • Building strategic project portfolios

01

Strategic Direction

02

I build narratives to keep brands resonating

  • Brand positioning, brand development, and management

  • Campaign, channel, and content strategy

  • Creative briefing, sparring, and concept development

Brand & Communication Strategy

I help organisations attract talent, drive cultural alignment, and implement strategic HR measures

  • Employer brand positioning

  • Culture analysis, as well as internal and external alignment

  • Implementation across leadership, teams, and HR

03

Employer Branding & Strategy

04

Every deliverable is grounded in analytical foundation

  • Setting up and leading research projects

  • Persona, audience and insight analysis

  • Market and competitive analysis

  • Culture and trend analysis

  • Workshop facilitation & paid decks

Research, Insight & Trend Forecast

05

Focus, efficiency and a strong strategic direction in pitching and briefing

  • Pitch support for agencies, strategy focussed from brief to brief, creative sparring and deck preparation

  • Pitch consulting for businesses looking for an agency, profiling, pitch briefing development and consulting

New Business

References

10+ years of shaping strategy across agencies, labels, and corporate environments in national and international setups.

Recent projects include

  • Employer Branding in the energy sector

  • PR Strategy and campaign frameworking in public and semi-public institutions

  • Brand identity sparring for grocery and food retail

  • Strategic project portfolio development and campaign strategy for NGO

  • Target audience analysis for mobile communications

  • Connected home ecosystem building

Freelance

>

Substantial industry background

  • Music & entertainment, agency & creative services

  • Home appliances & connected home

  • (Non-) alcoholic beverages & (convenience) food

  • Public & semi-public institutions

  • Insurance

Experience

>

Selected client engagements

  • Warner Music CE, Hinz & Kunzt, SEFE (ex. Gazprom Germania)

  • Bosch Siemens Hausgeräte, BORA, R+V Versicherung, Postbank

  • Arbeiterkammer AT, BMFSFJ, Hermes Logistik, Congstar, Mobilcom Debitel,

  • Frosta, Dr. Oetker, Mars, Wrigley's, Beck's, PepsiCo, Lotto24, Westlotto,

Brands

>

Previous permanent engagements

  • Executive Strategist, Warner Music Central Europe

  • PR Strategist, Warner Music Central Europe

  • Senior Planner & Planner, Heimat TBWA\

  • Junior Planner & Training, BBDO Group Germany

Roles

>

Strategy work can be tricky with NDAs. On this website you will find reference only. If you are interested in my case work, use the form at the bottom of the page to request my portfolio for more detailed (but still NDA-proof) details.

About me

After completing my training and studies, I moved from the Rhineland to Hamburg, the city I have always been drawn to. I have a passion for good breakfast, I am endlessly curious about science, culture, and the internet. But above all, I am obsessed with music in all its shapes and volumes, preferably loud, preferably live.

Contact

If my work sparked your interest, you need strategic consulting, or want to discuss strategy, hit me up for a no-strings-attached-brain-picking session. No newsletters or Christmas cards, I promise.


René Quick — Freelance Strategy
hallo@renequick.de
+49 1573 1332788

By request, I come with a network of experienced and creative freelancers from different fields in creative concept, art and creative direction, CI, copywriting, and client services.

Request my portfolio below: